The Magic Formula

What is the Magic Formula? Simply this: Start your talk by giving us the details of your Example, an incident that graphically illustrates the main idea you wish to get across. Second, in specific clear-cut terms give your Point, tell exactly what you want your audience to do; and third, give your Reason, that is, highlight the advantage or benefit to be gained by the listener when he does what you ask him to do.

• Magic Formula
• Incident
• Point
• Reason