The Award Presentation Formula

When we make a speech of presentation, we reassure the recipient that he really is somebody. [...] We, therefore, should give serious consideration to our choice of words in presenting the honor. Here is a time-tested formula:

1. Tell why the award is made. Perhaps it is for long service, or for winning a contest, or for a single notable achievement. Explain this simply.
2. Tell something of the group's interest in the life and activities of the person to be honored.
3. Tell how much the award is deserved and how cordially the group feels toward the recipient.
4. Congratulate the recipient and convey everyone's good wishes for the future.