Technical Blogging by Antonio Cangiano

• Collective blogs can benefit greatly from an editor-in-chief.
• Don't betray your readers' expectations.
• Do one thing, but do it well.
• Focus your elevator pitch on the why, not the how.
• Always set verifiable goals.
• If your target audience is local to a country other than the US, favor ccTLDs.
• Only install plugins that you strictly need.
• Promptly update WordPress and outdated plugins.
• Ensure your font size is large enough to be read comfortably.
• Prominently link your company site from your blog.
• Write epic content you'd love to read yourself.
• Never buy links.
• Don't ever belittle or mock others in your posts.
• Have at least three backups in different places.
• Schedule empty posts to force yourself to work on them on time.
• Contact people who guest blog on blogs that you follow.
• Check your blog with WebsiteGrader.com.
• Establish a relationship with a blogger before proposing a guest post.
• Submit your best content when guest blogging.
• Remember the golden rule: treat others as you'd like to be treated yourself.
• Image-rich articles and info-graphics tend to go viral.
• Submit your stories between 9 a.m. and 1 p.m. ET to maximize votes and exposure.
• Participate; don't just submit your own blog entries.
• Use the PostRank browser extension to assess the popularity of your RSS entries.
• Content, not ads, should dominate the page.
• Diversify your source of blog income.
• Make it easy for your sponsors to say yes.
• Aim for high-quality sponsors only.
• Review technical and business books you read.
• Promote only products you'd buy yourself.
• Consider services such as Pledgie.com for fund raising.
• Use Google Keyword Tool to better identify what answers customers are looking for.
• Be a person, not a corporation, when you blog.
• Bookmark all press and blog mentions of your company.
• Blog for the position you want, not the one you have.
• Add #hashtag keywords in your tweets.
• Post interesting stories directly from Google Reader.