Know what is it that you want
All achievement, all earned riches, have their beginning in an idea.
Truly, “thoughts are things,” and powerful things at that, when they are mixed with definiteness of purpose, persistence, and a burning desire for their translation into riches, or other material objects.
When a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel in order to get it, he is sure to win.
Opportunity often comes disguised in the form of misfortune, or temporary defeat. Perhaps this is why so many fail to recognize opportunity.
An intangible impulse of thought can be transmuted into material rewards.
One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.
Never stop because men say “no”.
Seek expert counsel before giving up
Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do.
Success often comes just one step beyond the point at which defeat overtakes you
“No” does not necessarily mean no.
Keep on keeping on, no matter how hard the going may be
Study failure in search of knowledge that may lead to success.
One sound idea is all that one needs to achieve success
When you begin to think and grow rich, you will observe that riches begin with a state of mind, with definiteness of purpose, with little or no hard work.
One of the main weakness of mankind is the average man’s familiarity with the word “impossible”.
Success come to those who become success conscious. Failure comes to those who indifferently allow themselves to become failure conscious.
Another weakness found in altogether too many people is the habit of measuring everything, and everyone, by their own impressions and beliefs.
We refuse to believe that which we do not understand.
“I want it, and I’ll have it.”
We have the power to control our thoughts.
Our brains become magnetized with the dominating thoughts which we hold in our minds.
Before we can accumulate riches in great abundance, we must magnetize our minds with intense desire for riches, that we must become “money conscious” until the desire for money drives us to create definite plans for acquiring it.
Maintain a spirit of open-mindedness.
Whatever the mind of man can conceive and believe it can achieve.
Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat.
Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.
The method by which desire for riches can be transmuted into its financial equivalent, consists of six definite practical steps:
The object is to want money, and to become so determined to have it that you convince yourself you will have it.
You can never have riches in great quantities unless you can work yourself into a white heat of desire for money, and actually believe you will possess it.
There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.
If the thing you wish to do is right, and you believe in it, go ahead and do it!
Every failure brings with it the seed of an equivalent success.
Practical dreamers do not quit!
A burning desire to be and to do is the starting point from which the dreamer must take off. Dreams are not born of indifference, laziness, or lack of ambition.
No one ever is defeated until defeat has been accepted as a reality.
No one is ready for a thing until he believes he can acquire it. The state of mind must be belief, not mere hope or wish.
No more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty.
There is nothing, right or wrong, which belief, plus burning desire, cannot make real.
There are no limitations to the mind except those we acknowledge.
Both poverty and riches are the offspring of thought.
The emotions of faith, love, and sex are the most powerful of all the major positive emotions.
Faith is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of autosuggestion.
Faith is a state of mind which you may develop at will.
Repetition of affirmation of orders to your subconscious mind is the only known method of voluntary development of the emotion of faith.
Any impulse of thought which is repeatedly passed on to the subconscious mind is, finally, accepted and acted upon by the subconscious mind, which proceeds to translate that impulse into its physical equivalent, by the most practical procedure available.
The subconscious mind will translate into its physical equivalent a thought impulse of a negative or destructive nature, just as readily as it will act upon thought impulses of a positive or constructive nature.
Perfection will come through practice.
It is essential for you to encourage the positive emotions as dominating forces of your mind, and discourage and eliminate negative emotions.
Faith is a state of mind that may be induced by self-suggestion.
Every man is what he is because of the dominating thoughts which he permits to occupy his mind.
Thoughts which are mixed with any of the feelings of emotions constitute a “magnetic” force which attracts other similar or related thoughts.
Any idea, plan, or purpose may be placed in the mind through repetition of thought.
Self-confidence formula:
I know that I have the ability to achieve the object of my definite purpose in life; therefore, I demand of myself persistent, continuous actions toward its attainment, and I here and now promise to render such action.
I realize the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action, and gradually transform themselves into physical reality; therefore I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture.
I know through the principle of autosuggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it; therefore, I will devote ten minutes daily to demanding of myself the development of self-confidence.
I have clearly written down a description of my definite chief aim in life, and I will never stop trying, until I shall have developed sufficient self-confidence for its attainment.
I fully realize that no wealth or positions can long endure, unless built upon truth and justice; therefore, I will engage in no transaction which does not benefit all whom it affects. I will succeed by attracting to myself the forces I wish to use, and the cooperation of other people. I will induce others to serve me because of my willingness to serve others. I will eliminate hatred, envy, jealousy, selfishness and cynicism, by developing love for all humanity because I know that a negative attitude toward others can never bring me success. I will cause others to believe in me, because I will believe in them, and in myself. I will sign my name to this formula, commit it to memory, and repeat it aloud once a day, with full faith that it will gradually influence my thoughts and actions so that I will become a self-reliant, and successful person.
Those who go down in defeat, and end their lives in poverty, misery, and distress, do so because of negative application of the principle of autosuggestion.
The subconscious mind makes no distinction between constructive and destructive thought impulses.
Riches begin in the form of thought.
Faith removes limitations!
Autosuggestion is self-suggestion
Your subconscious mind recognizes and acts only upon thoughts which have been well-mixed with emotion or feeling.
Man may become the master of himself, and of his environment, because he has the power to influence his own subconscious mind.
Every adversity, every failure and every heartache carries with it the seed of an equivalent or greater benefit.
There are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money.
Knowledge will not attract money, unless it is organized, and intelligently directed, through practical plans of action, to the definite end of accumulation of money.
Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action and directed to a definite end.
An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others.
Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action.
Before you can be sure of your ability to transmute desire into its monetary equivalent, you will require specialized knowledge of the service, merchandise, or profession which you intend to offer in return for fortune.
You may bridge your weakness through the aid of your “Master Mind” group.
Specialized knowledge is among the most plentiful, and the cheapest forms of service which may be had!
As knowledge is acquired it must be organized and put into use, for a definite purpose, through practical plans.
Knowledge has no value except that which can be gained from its application toward some worthy end.
Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession.
Schooling does but little more than to put one in the way of learning how to acquire practical knowledge.
One of the most reliable and practical sources of knowledge available to those who need specialized schooling are the night schools operated in most large cities.
Anything acquired without effort, and without cost is generally unappreciated, often discredited.
The self-discipline one receives from a definite program of specialized study makes up to some extent for the wasted opportunity when knowledge was available without cost.
One of the strange things about human being is that they value only that which has a price.
Doing a thing well is never trouble!
It pays to start one or two steps above the bottom. By so doing one forms the habit of looking around, of observing how others get ahead, of seeing opportunity, and of embracing it without hesitation.
We rise to high positions or remain at the bottom because of conditions we can control if we desire to control them.
Both success and failure are largely the results of habit!
Hero-worship is helpful, provided one worships a winner.
Lowly beginnings may be circumvented by proper planning.
There is no fixed price for sound ideas!
Back of all ideas is specialized knowledge.
The idea is the main thing.
Man’s only limitation, within reason, lies in his development and use of his imagination.
Synthetic imagination: This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed.
Creative imagination: It is the faculty through which “hunches” and “inspirations” are received. It is with this faculty that all basic, or new ideas are handed over to man. This faculty happens only when the conscious mind is working at a rapid rate.
The creative faculty becomes more alert in proportion to its development through use.
The moment you reduce the statement of your desire, and a plan for its realization, to writing, you have taken the first of a series of steps, which will enable you to convert the thought into its physical counterpart.
Ideas are the beginning points of all fortunes.
Ideas are products of the imagination.
If you are one of those who believe that hard work and honesty, alone, will bring riches, perish the thought! It is not true! Riches, when they come in huge quantities, are never the result of hard work alone! Riches comes, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.
There is no standard price on ideas. The creator of ideas makes his own price, and, if he is smart, gets it.
The safest plan is not to depend upon luck.
To be sure of success, you must have plans which are faultless.
No individual has sufficient experience, education, native ability, and knowledge to insure the accumulation of a great fortune, without the cooperation of other people.
If the first plan which you adopt does not work successfully, replace it with a new plan; if this new plan fails to work, replace it in turn with still another, and so on, until you find a plan which does work.
Temporary defeat is not permanent failure.
No man is ever whipped, until he quits -- in his own mind.
When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal. If you give up before your goal has been reached, you are a “quitter”. A quitter never wins -- and a winner never quits.
Intelligent planning is essential for success in any undertaking designed to accumulate riches.
Broadly speaking, there are two types of people in the world. One type is known as leaders, and the other as followers.
The major attributes of leadership:
unwavering courage
self-control
a keen sense of justice
definiteness of decision
definiteness of plans.
the habit of doing more than paid for
a pleasing personality
sympathy and understanding
mastery of detail
willingness to assume full responsibility
cooperation
The successful leader must plan his work, and work his plan.
History is filled with evidence that leadership by force cannot endure. Leadership-by-consent of the followers is the only brand which can endure.
IT is just as essential to know what not to do as it is to know what to do.
The ten major causes of failure in leadership:
Inability to organize details
unwillingness to render humble service
expectation of pay for what they “know” instead of what they can do with that which they know
fear of competition from followers
lack of imagination
selfishness
intemperance
disloyalty
emphasis of the “authority” of leadership
emphasis of title
The world does not pay men for that which they “know”. It pays them for what they do, or induce others to do.
The able leader trains understudies to whom he may delegate, at will, any of the details of his position.
It is the eternal truth that men receive more pay for their ability to get others to perform, than they could possibly earn by their own efforts.
The really great leaders claim none of the honors.
Every person who starts, or “gets in” halfway up the ladder does so by deliberate and careful planning.
The quality and the quantity of service rendered, and the spirit in which it is rendered, determine to a large extent, the price, and the duration of employment. To market personal service effectively, one must adopt and follow the “QQS” formula, which means that quality, plus quantity, plus the proper spirit of cooperation, equals perfect salesmanship of service.
If one has a personality which pleases, and renders service in a spirit of harmony, these assets often make up for deficiencies in both the quality, and the quantity of service one renders.
Money is worth no more than brains. It is often worth much less.
The time will never be “just right”. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.
Men who succeed reach decisions promptly, and change them, if at all, very slowly. Men who fail reach decisions, if at all, very slowly, and change them frequently, and quickly.
Men who succeed keep open minds and are afraid of nothing.
Concentrate all your efforts on one definite chief aim
The thirty-one major causes of failure:
unfavorable hereditary background
lack of a well-defined purpose in life
lack of ambition to aim above mediocrity
insufficient education
lack of self-discipline
ill health
unfavorable environmental influences during childhood
procrastination
lack of persistence
negative personality
lack of controlled sexual urge
uncontrolled desire for “something for nothing”
lack of a well defined power of decision
one or more of the six basic fears
wrong selection of a mate in marriage
over-caution
wrong selection of associates in business
superstition and prejudice
wrong selection of a vocation
lack of concentration of effort
the habit of indiscriminate spending
lack of enthusiasm
intolerance
intemperance
inability to cooperative with others
possession of power that was not acquired through self effort
intentional dishonesty
egotism and vanity
guessing instead of thinking
lack of capital
You should know all of your weaknesses in order that you may either bridge them or eliminate them entirely. You should know your strength in order that you may call attention to it when selling your services.
Your value is established entirely by your ability to render useful service or your capacity to induce others to render such service.
Annual self-analysis is an essential in the effective marketing of personal services.
One goes ahead, stands still, or goes backward in life.
The majority of people who fail to accumulate money sufficient for their needs are, generally, easily influenced by the opinion of others.
If you are influenced by opinions when you reach decisions, you will not succeed in any undertaking.
Keep your own counsel, when you begin to put into practice the principles described here, by reaching your own decisions and following them.
If you need facts or information from other people to enable you to reach decisions, as you probably will in many instances, acquire these facts or secure the information you need quietly, without disclosing your purpose.
Those who talk too much do little else. If you talk more than you listen, you not only deprive yourself of many opportunities to accumulate useful knowledge, but you also disclose your plans and purposes to people who will take great delight in defeating you, because they envy you.
Genuine wisdom is usually conspicuous through modesty and silence.
Persistence is an essential factor in the procedure of transmuting desire into its monetary equivalent. The basis of persistence is the power of will.
If one does not possess persistence, one does not achieve noteworthy success in any calling.
Persistence is a state of mind, therefore it can be cultivated
Persistence is based upon the following:
definiteness of purpose
desire
self-reliance
definiteness of plans
accurate knowledge
cooperation
will-power
habit
These are the weakness which must be mastered by all who accumulate riches:
Power is essential for success in the accumulation of money.
Plans are inert and useless, without sufficient power to translate them into action.
Men take on the nature and the habits and the power of thought of those with whom they associate in a spirit of sympathy and harmony.
Sex desire is the most powerful of human desires.
The stimuli to which the mind responds most freely are:
The desire for sex expression
Love
A burning desire for fame, power, or financial gain, money.
Music
Friendship between either those of the same sex, or those of the opposite sex.
A master mind alliance based upon the harmony of two or more people who ally themselves for spiritual or temporal advancement.
Mutual suffering
autosuggestion
fear
narcotics and alcohol
The “sixth sense” is the faculty which marks the difference between a genius and an ordinary individual.
The reasoning faculty is often faulty, because it is largely guided by one’s accumulated experience. Not all knowledge which one accumulates through experience is accurate.
People are influenced in their actions, not by reason so much as by “feelings”.
Love, romance, and sex are all emotions capable of driving men to heights of super achievement.
Man’s greatest motivating force is his desire to please woman!
The seven major positive emotions:
desire
faith
love
sex
enthusiasm
romance
hope
The seven major negative emotions:
fear
jealousy
hatred
revenge
greed
superstition
anger
Positive and negative emotions cannot occupy the mind at the same time.
It is your responsibility to make sure that positive emotions constitute the dominating influence of your mind.
The next best thing to being truly great is to emulate the great, by feeling and action, as nearly as possible.
Indecision is the seedling of fear! Indecision crystallizes into doubt, the two blend and become fear.
The six basic fears:
poverty
criticism
ill health
loss of love of someone
old age
death
Fears are nothing more than states of mind. One's state of mind is subject to control and direction.
Every human being has the ability to completely control his own mind.
The starting point of the path that leads to riches is desire.
Worry is a state of mind based upon fear.
Worry is a form of sustained fear caused by indecision; therefore it is a state of mind which can be controlled.
Most individuals lack the willpower to reach decisions promptly, and to stand by them after they have been made.
You may control your own mind, you have the power to feed it whatever thought impulses you choose.
You are the master of your own earthly destiny just as surely as you have the power to control your own thoughts.
The most common weakness of all human beings is the habit of leaving their minds open to the negative influence of other people.
You have absolute control over but one thing, and that is your thoughts.
If you fail to control your own mind, you may be sure you will control nothing else.
Mind control is the result of self-discipline and habit. You either control your mind or it controls you.
The most practical of all methods for controlling the mind is the habit of keeping it busy with a definite purpose, backed by a definite plan.
Conquer self and force life to pay whatever is asked.
Self-analysis questionnaire for personal inventory:
Have I attained the goal which I established as my objective for this year? (You should work with a definite yearly objective to be attained as a part of your major life objective).
Have I delivered service of the best possible QUALITY of which I was capable, or could I have improved any part of this service?
Have I delivered service in the greatest possible QUANTITY of which I was capable?
Has the spirit of my conduct been harmonious, and cooperative at all times?
Have I permitted the habit of PROCRASTINATION to decrease my efficiency, and if so, to what extent?
Have I improved my PERSONALITY, and if so, in what ways?
Have I been PERSISTENT in following my plans through to completion?
Have I reached DECISIONS PROMPTLY AND DEFINITELY on all occasions?
Have I permitted any one or more of the six basic fears to decrease my efficiency?
Have I been either “over-cautious,” or “under-cautious?”
Has my relationship with my associates in work been pleasant, or unpleasant? If it has been unpleasant, has the fault been partly, or wholly mine?
Have I dissipated any of my energy through lack of CONCENTRATION of effort?
Have I been open minded and tolerant in connection with all subjects?
In what way have I improved my ability to render service?
Have I been intemperate in any of my habits?
Have I expressed, either openly or secretly, any form of EGOTISM?
Has my conduct toward my associates been such that it has induced them to RESPECT me?
Have my opinions and DECISIONS been based upon guesswork, or accuracy of analysis and THOUGHT?
Have I followed the habit of budgeting my time, my expenses, and my income, and have I been conservative in these budgets?
How much time have I devoted to UNPROFITABLE effort which I might have used to better advantage?
How may I RE-BUDGET my time, and change my habits so I will be more efficient during the coming year?
Have I been guilty of any conduct which was not approved by my conscience?
In what ways have I rendered MORE SERVICE AND BETTER SERVICE than I was paid to render?
Have I been unfair to anyone, and if so, in what way?
If I had been the purchaser of my own services for the year, would I be satisfied with my purchase?
Am I in the right vocation, and if not, why not?
Has the purchaser of my services been satisfied with the service I have rendered, and if not, why not?
What is my present rating on the fundamental principles of success? Make this rating fairly, and frankly, and have it checked by someone who is courageous enough to do it accurately).
Self-Analysis test questions:
Do you complain often of “feeling bad,” and if so, what is the cause?
Do you find fault with other people at the slightest provocation?
Do you frequently make mistakes in your work, and if so, why?
Are you sarcastic and offensive in your conversation?
Do you deliberately avoid the association of anyone, and if so, why?
Do you suffer frequently with indigestion? If so, what is the cause?
Does life seem futile and the future hopeless to you? If so, why?
Do you like your occupation? If not, why?
Do you often feel self-pity, and if so why?
Are you envious of those who excel you?
To which do you devote most time, thinking of SUCCESS, or of FAILURE?
Are you gaining or losing self-confidence as you grow older?
Do you learn something of value from all mistakes? Are you permitting some relative or acquaintance to worry you? If so, why?
Are you sometimes “in the clouds” and at other times in the depths of despondency?
Who has the most inspiring influence upon you? What is the cause?
Do you tolerate negative or discouraging influences which you can avoid?
Are you careless of your personal appearance? If so, when and why?
Have you learned how to “drown your troubles” by being too busy to be annoyed by them?
Would you call yourself a “spineless weakling” if you permitted others to do your thinking for you?
Do you neglect internal bathing until auto-intoxication makes you ill-tempered and irritable?
How many preventable disturbances annoy you, and why do you tolerate them?
Do you resort to liquor, narcotics, or cigarettes to “quiet your nerves”? If so, why do you not try will-power instead?
Does anyone “nag” you, and if so, for what reason?
Do you have a DEFINITE MAJOR PURPOSE, and if so, what is it, and what plan have you for achieving it?
Do you suffer from any of the Six Basic Fears? If so, which ones?
Have you a method by which you can shield yourself against the negative influence of others?
Do you make deliberate use of auto-suggestion to make your mind positive?
Which do you value most, your material possessions, or your privilege of controlling your own thoughts?
Are you easily influenced by others, against your own judgment?
Has today added anything of value to your stock of knowledge or state of mind?
Do you face squarely the circumstances which make you unhappy, or sidestep the responsibility?
Do you analyze all mistakes and failures and try to profit by them or, do you take the attitude that this is not your duty?
Can you name three of your most damaging weaknesses?
What are you doing to correct them?
Do you encourage other people to bring their worries to you for sympathy?
Do you choose, from your daily experiences, lessons or influences which aid in your personal advancement?
Does your presence have a negative influence on other people as a rule?
What habits of other people annoy you most?
Do you form your own opinions or permit yourself to be influenced by other people?
Have you learned how to create a mental state of mind with which you can shield yourself against all discouraging influences?
Does your occupation inspire you with faith and hope?
Are you conscious of possessing spiritual forces of sufficient power to enable you to keep your mind free from all forms of FEAR?
Does your religion help you to keep your own mind positive?
Do you feel it your duty to share other people’s worries? If so, why?
If you believe that “birds of a feather flock together” what have you learned about yourself by studying the friends whom you attract?
What connection, if any, do you see between the people with whom you associate most closely, and any unhappiness you may experience?
Could it be possible that some person whom you consider to be a friend is, in reality, your worst enemy, because of his negative influence on your mind?
By what rules do you judge who is helpful and who is damaging to you?
Are your intimate associates mentally superior or inferior to you?
How much time out of every 24 hours do you devote to: your occupation, sleep, play and relaxation, acquiring useful knowledge, plain waste
Who among your acquaintances, encourages you most, cautions you most, discourages you most, helps you most in other ways
What is your greatest worry? Why do you tolerate it?
When others offer you free, unsolicited advice, do you accept it without question, or analyze their motive?
What, above all else, do you most DESIRE? Do you intend to acquire it? Are you willing to subordinate all other desires for this one? How much time daily do you devote to acquiring it?
Do you change your mind often? If so, why?
Do you usually finish everything you begin?
Are you easily impressed by other people’s business or professional titles, college degrees, or wealth?
Are you easily influenced by what other people think or say of you?
Do you cater to people because of their social or financial status?
Whom do you believe to be the greatest person living? In what respect is this person superior to yourself?
How much time have you devoted to studying and answering these questions? (At least one day is necessary for the analysis and the answering of the entire list.)
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