If it is important, do it every day. If it's not important, don't do it at all. -- Dan Gable
"Shipping" is Seth Godin's moniker for releasing your work out into the wild. This is the hardest thing in the world. It's a battle that must be fought anew each day. And it's the only thing that matters.
If a tree falls in the the woods, but no one is around to hear it, does it make any noise? Who cares? If you build something awesome, but never share it with anyone, did you really build anything? Who cares?
Work left "unshipped" is a waste of energy. You cared enough to create something. Have the courage to share it. Your work deserves better. You deserve better. Ship your work.
Shipping is hard. That's why so few do it. And that's how you know it needs to be done. The hardest things to do are always the things that we most need to do. You need to "ship" so you can grow, and you need to grow so that you can "ship".
You can't soar with the eagles and fly under the radar at the same time.
Ship every day.
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